Addressing AI Anxieties
Having worked in the travel sector for 20+ years, we understand the unique pressures PR, marketing and communications teams are facing in 2025 – shrinking budgets, tightening deadlines, demanding clients and the constant need to tell authentic, inspiring stories that make an impact.
We also know that for many in the travel PR, marketing and communications community, AI raises many complex questions and uncertainties…
- Will it replace human writing and dilute originality?
- Will it threaten my job?
- How and when should it best be used?
Which is why AiD has launched an exciting new AiD (AI Development) programme tailored specifically for travel PR, marketing and communications teams.
AI isn’t here to replace creativity – it’s here to support it.
How AiD Can Help You
Used correctly, AI can save you time, improve team efficiency, sharpen your strategies and improve your results, all while helping you avoid some of those mind numbingly boring routine tasks!
Save 5+ hours a week by automating research, drafting and admin.
Land more coverage with data-backed, AI-powered story angles and pitch targeting.
Protect your creativity - learn how to use AI without losing your voice or originality.
Stay ahead of competitors by spotting trends and insights before they hit the mainstream.
Run smoother campaigns - from press trips and events to crisis responses, AI keeps you agile.
Boost client confidence with measurable results you can share in minutes, not days.
Cut stress & overwhelm by letting AI handle repetitive tasks, while you focus on strategy.
Future-proof your brand with ethical, responsible AI practices tailored to travel PR.
AI drafts, humans perfect.
AiD Packages & Pricing
Our bespoke training course is designed to give you the tools, prompts and strategies to make AI work for you – without losing the human touch that makes for great storytelling and fantastic networking.
Cost-effective, practical and results-focused, we’ll show you how to instantly incorporate these new technologies into your workflow, increasing efficiency, enhancing performance and getting ahead of the competition.
2x bespoke one-on-one training sessions for individuals
Each session lasts 1 hour and is available online via Zoom, or in-person *
£500
- Learn how to engineer professional prompts to ensure optimal results
- Discover the AI industry-specific tools that matter most + how to use them effectively
- Understand the elements crucial in creating a robust and ethical AI policy
- Receive exclusive handover resources, industry data and tool recommendations
2x bespoke training sessions for teams up to 5 people
Each session lasts 1 hour and is available online via Zoom, or in-person *
£800
- Learn how to engineer professional prompts to ensure optimal results
- Discover the AI industry-specific tools that matter most + how to use them effectively
- Understand the elements crucial in creating a robust and ethical AI policy
- Receive exclusive handover resources, industry data and tool recommendations
Custom training sessions for individuals or teams up to 5 people
Bespoke online sessions via Zoom, or in-person at your office *
From £250/hr
- Bespoke deep-dives into complex AI tools, usage and results
- Discover unique AI content strategies and improve campaign workflows
- Learn about Generative Engineering Optimisation and how to ensure your clients remain top of the search results
* In-person training requires a GBP 250 surcharge per session and is available in London only. For the essential training both sessions will be held on the same day in your office facilities.
AiD Process
Book Your AI Training Today – Spaces Limited
Turn AI into your new competitive advantage with our simple, easy and useful packages designed specifically for travel PR, marketing and comms teams.
Book your free Discovery Call todayMeet the Team
Travel PR Meets AI Expertise
AiD is a travel PR, marketing and communications training company established by award-winning travel blogger & content creator Stephanie Parker, former British Guild of Travel Writers (BGTW) Director of Communications Mark Bibby Jackson, and web software developer Joe Ogden.
Steph Parker
Award-winning travel blogger and leading industry authority.
Winner of the Best British Travel Blogger at the British Travel Awards, Steph Parker has been a panelist for the British Guild of Travel Writers, a judge at the Travel Retail Awards, a podcast guest with Legal & General and has appeared on Radio 4's PM show.
Collaborating regularly with global travel brands and DMOs, both as a content creator and social media / SEO consultant, Stephanie has visited over 85 countries and remains committed to the power of the travel industry as a force for good.
Mark Bibby Jackson
Former Director of Communications at the British Guild of Travel Writers, travel writer and publisher.
Following a successful career in communications, Mark relocated to Southeast Asia where he became a travel writer after a chat with a mate in a pub in Hanoi in 2005 - there’s always a hook behind every story.
Since then he has successfully launched magazines and websites in two continents and written about four others - Antarctica still awaits. In 2023 he was chosen as Director of Communications for the British Guild of Travel Writers. He has trained journalists as well as lectured at Masters level.
Joe Ogden
Specialist software developer and digital strategist in the travel sector
Joe has worked in software development, web design and SEO for over 20 years, with many clients coming from the travel sector. Together, Joe and Mark built Travel Begins at 40, a successful travel blog operating since 2017.
Joe's broad-reaching expertise allow him to combine branding, design and backend software engineering as part a sophisticated client offering. This is complimented by his technical knowledge of AI applications.